Content curation is the process of finding, selecting, and sharing relevant and valuable content for your audience. It can be a great way to save time, provide your audience with a variety of perspectives, and build your brand as a thought leader in your industry.
Here are some tips for curating content for Facebook shares:
- Understand your audience. What are their interests? What problems are they trying to solve? What kind of content do they engage with? Once you understand your audience, you can start to identify sources of content that are likely to be relevant and valuable to them.
- Find reputable sources. When sharing curated content, it’s important to make sure it’s from credible sources. This means avoiding clickbait articles, websites with poor grammar and spelling, and sources that are known to spread misinformation.
- Choose a variety of content formats. People have different preferences when it comes to consuming content. Some people prefer to read articles, while others prefer to watch videos or listen to podcasts. By sharing a variety of content formats, you can appeal to a wider audience.
- Add your own perspective. When you share curated content, don’t just post the link and leave it at that. Add your own commentary or insights to the content. This shows your audience that you’re not just a mindless retweeter, and it helps to start a conversation.
- Use visuals. Visuals are more likely to grab people’s attention than text alone. When you share curated content, try to include a relevant image or video.
Here are some ideas for types of content you can curate for Facebook shares:
- Industry news and trends
- Expert insights and advice
- Thought leadership articles and blog posts
- How-to guides and tutorials
- Case studies and customer testimonials
- Infographics and other visual content
- Curated lists of resources
- Humorous or inspiring content
It’s also important to be mindful of how much curated content you share. You don’t want your Facebook page to become a dumping ground for other people’s content. A good rule of thumb is to mix curated content with your own original content.
By following these tips, you can curate content that is informative, engaging, and relevant to your Facebook audience.