There are two main ways to track Facebook follower growth:
1. Using Facebook Insights
Facebook Insights is a built-in tool that provides you with data about your Page’s performance, including follower growth. To access Facebook Insights, go to your Page and click on the Insights tab.
In the People section, you’ll see a graph of your follower growth over time. You can also see a breakdown of your followers by demographics, such as age, gender, and location.
To track your follower growth over a specific period of time, click on the Date range drop-down menu and select the desired dates.
2. Using a third-party tool
There are also a number of third-party tools available that can help you track your Facebook follower growth. These tools typically offer more features than Facebook Insights, such as the ability to compare your growth to other Pages in your industry, identify your best performing posts, and track the impact of your marketing campaigns.
Some popular third-party tools for tracking Facebook follower growth include:
- Sprout Social
- Social Sprout
Tips for tracking your Facebook follower growth
- Set goals. Before you start tracking your follower growth, it’s important to set some goals. How many followers do you want to gain in a month? A quarter? A year? Once you have some goals in mind, you can start tracking your progress and see how you’re doing.
- Track your growth regularly. It’s important to track your follower growth regularly so that you can identify trends and make adjustments to your strategy as needed. We recommend tracking your growth at least once a month.
- Compare your growth to others. Comparing your follower growth to other Pages in your industry can give you a good sense of how you’re doing. If you’re growing slower than your competitors, you may need to adjust your strategy.
- Identify your best performing posts. Tracking which posts generate the most followers can help you create more content that your audience loves.
- Track the impact of your marketing campaigns. If you’re running Facebook ads or other marketing campaigns, it’s important to track how they’re impacting your follower growth. This will help you determine which campaigns are most effective and make the necessary adjustments.
By tracking your Facebook follower growth, you can gain valuable insights into your audience and how your content is resonating with them. This information can help you refine your strategy and grow your Page even further.